Pressed
Pressed was a digital media startup that made the news easy to understand for millennials through its daily email newsletter, online explainers, and social media content. As the Founder and Editor-in-Chief, I oversaw all aspects of the business including growth, fundraising, product development, and editorial. The company was acquired by Daily Hive in 2020. I used my marketing experience to:
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Grow the community to over 15,000 people through organic marketing channels, primarily organic PR and brand partnerships
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Maintained a 44% open rate for our core product by producing engaging daily content, testing subjects lines, and listening to our readers
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Developed the website, email product, and podcast from scratch
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Generated revenue through brand partnerships, sponsorships, and affiliate programs