Juno College

Juno College is one of the top coding schools in Toronto. As the Director of Brand and Content, I was accountable for brand tone and voice and content marketing. Together with my team of five, we:

 

• Increased website traffic and conversions through a content and technical SEO strategy. We increased website health by 21 points, improved keyword ranking for dozens of words weekly, and increased website traffic by 21%.

• Developed a full-funnel email marketing strategy for the web development program, from cross-functional implementation to copywriting to audience targeting.

• Developed new key messaging and implemented new copy across the website and marketing assets.

• Used UX research, split testing, and accessibility strategies to constantly monitor and improve the website.