About Me
My greatest strength is my curiosity, a quality that has driven me to make progressive changes throughout my career, from launching global media brands and executing multi-million-dollar marketing campaigns, to starting and selling my first business.
Currently, I’m the co-founder of a home renovation tech startup and a marketing consultant who works with early-stage companies to build go-to-market strategies, develop brand voice, and grow their audience. I’m also a writer, speaker, and part-time college career coach.
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Let's chat about how I can help you grow your business.
Services
Content Strategy
Content is so much more than your company blog. I’ll help your team use organic channels like email, social media, and web to nurture your customers and attract new ones.
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My first startup, Pressed, was a digital media company that made the news easy to understand. Our community of over 15,000 people was acquired primarily through organic content marketing.
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Developed a full-funnel email marketing strategy for Juno College’s web development course. Identified customer touch points and insights, determined tactics, wrote content, and automated processes.​
Marketing Consulting
I’ll work with your team to identify the right set of tactics to help achieve your company’s objectives. I specialize in go-to-market strategies, building teams and systems, and developing brand voice.
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Worked with HR tech startup FindWRK to kickstart their marketing engine. Developed a strategy that included a website relaunch, virtual events, and paid ads.
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Created the brand voice and key messaging for my startup, Pressed. I also spearheaded PR and brand partnership promotions that resulted in organic audience growth.
Copywriting
I’m a storyteller who cares about results. Let’s work together to improve your SEO, create a presentation deck, or write articles your customers will read AND share.
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As a writer and partnerships lead at BetaKit, I wrote a series of articles for their partner, Dell. You can read my articles here, here, and here.
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At Pressed, our goal was to make the news easy to understand so that more young people could stay informed with current events. Here is an example of one of our daily emails.
Speaking
I’m a curious person who is not afraid to ask tough questions. I love talking to people who have wisdom and stories to share, whether it’s live on stage or on a podcast.
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Featured speaker at Civic Tech Toronto. Shared my journey from a career in marketing to starting and selling my first business.
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Pressed partnered with Monday Girl to host a Women in Media night. I co-hosted the night and moderated a panel with guests from the Toronto Raptors and Much Music.